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If you're comparing the Bronco vs Wrangler in Albuquerque, New Mexico, you've probably already read five comparisons that end the same way: "both are great, it really comes down to personal preference." That's not useful. We sell Broncos at Power Ford on Montaño. Worth saying upfront. But we talk to buyers every week who are genuinely stuck between these two, and we'd rather give a straight answer than a sales pitch dressed up as journalism. What Each Truck Is For The Wrangler has been doing this since before most current buyers were born. It has a cult following, a parts ecosystem that spans every town in America, and a core formula Jeep has never felt the need to meaningfully change. If you want a platform you can spend years building out with lifts, armor, and lockers, there's no better starting point at this price. The Bronco came in trying to be more modern. Better highway manners, more factory capability straight off the lot, a cleaner interior. Some people think that makes it better. Some think it made it softer. It depends entirely on what you're actually doing with the truck. Capability: The Jemez Test Most Albuquerque buyers asking about off-road rigs have somewhere specific in mind -- the Jemez Mountains, forest roads off the east face of the Sandias, the Quebradas Backcountry Byway down past Socorro, or Cibola. A few are planning actual rock crawling. Most are doing two-tracks, light rock, and unpaved roads in varying states of condition. For that use case, both trucks are fine. Neither one is going to strand you on anything a reasonable trail description would send you down. Ground clearance. Bronco Badlands: 11.6 inches stock. Wrangler Rubicon: 10.8. Not a meaningful difference on most NM trails, but the Bronco edges it. Locking differentials. Both the Badlands and the Rubicon ship with front and rear lockers from the factory. The Bronco adds a sway bar disconnect on those trims. Approach/departure angles. Wrangler Rubicon: 44.5 degrees approach, 37 departure. Bronco Badlands: 43.2 and 37.2. Essentially the same for anything you'd encounter locally. At stock, same-tier configurations, they're basically a wash on capability. The Wrangler's real edge is what happens after you buy it. More shops know how to work on it, more aftermarket parts exist, and the community around modifying Wranglers is bigger than anything the Bronco has built so far. That gap is closing, but it's real. Daily Driving This is where the gap is more obvious. The Bronco rides like something you'd actually want to drive to work. Highway composure is noticeably better. The interior is cleaner and more logically laid out. Ford's SYNC 4 system is easier to use day-to-day than Jeep's Uconnect. The base turbocharged 2.3L four-cylinder puts out 275 hp. The optional 2.7L EcoBoost V6 (330 hp) is legitimately fast for a truck this size. The Wrangler has always been honest about the tradeoff. It shakes at highway speeds. Wind noise is part of the experience. The same solid rear axle that makes it so good on rocks makes it bounce on pavement. Wrangler buyers have known this for 30 years and most don't care. But if you're commuting five days a week and trailing on weekends, the Bronco will wear on you less. New Mexico Specifics Altitude. Albuquerque sits at 5,312 feet. Both trucks handle elevation fine. The Bronco's EcoBoost motors are turbocharged, so they compensate for thinner air better than a naturally aspirated engine -- which matters more when you're climbing into the Sandias at 9,000-plus feet. Heat and dust. Summers here hit triple digits and the dust off forest roads and Rio Rancho Mesa is real. The Bronco's cabin filtration system is more modern, which you notice on long dusty two-tracks. Theft. Wranglers are consistently among the most stolen vehicles in the country, and New Mexico ranks near the top nationally for vehicle theft. Run the comparison through your insurance agent before you decide. Pricing: 2026 Side-by-Side Trim Ford Bronco Jeep Wrangler Base (2-door) ~$36,000 ~$34,000 Mid (4-door) ~$44,000 ~$45,000 Off-road (Badlands/Rubicon) ~$52,000 ~$53,000 Top trim ~$62,000 ~$58,000 MSRP estimates. See our live Bronco inventory at Power Ford for current pricing. They're close at most trim levels. The Wrangler 4xe plug-in hybrid carries a premium but qualifies for federal EV tax credits -- worth factoring in if you're comparing out-of-pocket cost. Bronco vs Wrangler Albuquerque: The Short Version Buy the Bronco if you want to drive it every day and trail on weekends without white-knuckling the highway. Better ride, better interior, better tech. Buy the Wrangler if you're planning to build it out over time and want access to the deepest aftermarket ecosystem in off-roading. The Rubicon is the most battle-tested trail machine at this price point, and that reputation isn't nothing. Both hold value well. New Mexico truck demand stays consistent. You'll just regret not knowing which one fit you before you bought it. Frequently Asked Questions Is the Ford Bronco better off-road than a Jeep Wrangler? At the same trim tier, capability is close. The Wrangler Rubicon leads on aftermarket depth for serious builds. Stock vs. stock, the Bronco Badlands has a slight clearance edge. Which is better for daily driving in Albuquerque? The Bronco. Smoother highway ride, better interior, more current tech. Does the Ford Bronco hold its value? Yes. Broncos have held well since launch. Wranglers are also among the best value-retention vehicles in any class. Can I see a Ford Bronco in stock at Power Ford Albuquerque? Yes. Check current inventory at powerfordnm.com or call 505-341-2200.

Power Ford is the #1 Ford dealership in New Mexico for 2025 and ranks in the Top 10 of the Phoenix Region. With 1,698 new Ford vehicles delivered in 2025—a 22.6% increase over the previous year—and recognition as a J.D. Power Dealer of Excellence, we deliver an award-winning customer experience backed by over 30 years of trusted service in Albuquerque. Ever wondered what makes a car dealership stand out? At Power Ford, the top Ford dealer in New Mexico, we've found the answer. We've achieved two big wins that show we're the best. Located in Albuquerque, our team at Power Ford is the number one Ford dealership in New Mexico for 2025. We're also in the Top 10 of the Phoenix Region. With over 30 years of service, we've earned a reputation for trust, performance, and customer commitment. Our success isn't just about selling cars. It's about giving New Mexico drivers an amazing experience. From our easy location at 1101 Montano Rd. N.E. to our record sales, Power Ford Albuquerque is changing the game. Contact Us Today Power Ford Achieves Record-Breaking Sales in 2025 At Power Ford, we're all about top-notch service and making our customers happy. This focus has taken us to new heights in New Mexico's car market. We've become a top choice for Ford cars, hitting a big milestone. Historic Vehicle Deliveries Demonstrate Market Leadership In 2025, we hit a huge milestone by selling 1,698 new Ford cars. This is our best year ever. It's a 22.6% jump from our 2024 sales of 1,385 cars. Total vehicles delivered in 2025: 1,698 Year-over-year growth: 22.6% Previous year sales: 1,385 vehicles What This Milestone Means for Albuquerque Drivers Being the top Ford dealer in New Mexico means great things for you. Our big sales mean: More cars to choose from, including the latest Ford models Better service for you Stronger deals with Ford Motor Company Lower prices for you Our success is more than just numbers. It's about earning your trust. We're honored to serve Albuquerque and keep giving you amazing car experiences. Top 10 Phoenix Region Recognition Sets Power Ford Apart from Competition Being ranked Top 10 in the Phoenix Region is a big deal for Power Ford. It shows our dedication to giving you the best Ford deals in Albuquerque and New Mexico. We're the only Ford dealership in our state to earn this honor, proving our top-notch performance in a tough Southwestern market. This achievement is unique. Our Top 10 status covers many states, showing we can compete with big city dealerships. It shows our hard work in: Exceptional sales volume Outstanding customer satisfaction Consistent performance in the automotive marketplace This means great benefits for you. Our ranking lets us: Secure a wider inventory selection Access exclusive Ford programs Negotiate the best Ford deals in Albuquerque Our Top 10 ranking is more than just a win for us. It's a sign of our commitment to serving you with honesty, skill, and care. Choosing Power Ford means picking a dealership that has shown its excellence across the Southwest. Contact Us Today Award-Winning Customer Experience Drives Our Success At Power Ford, we focus on more than just selling cars. We aim to give you an unmatched experience. This dedication has earned us top honors in the car industry. J.D. Power Dealer of Excellence Honors We're honored to be a J.D. Power Dealer of Excellence. This award shows our commitment to top-notch service. It's a tough achievement that shows our hard work. Proven track record of outstanding customer service Comprehensive Power Ford inventory meeting diverse customer needs Transparent and trustworthy dealership practices Our Better Deal. Better Experience.™ Promise Our promise is simple: we aim to give you more than a car. We want to give you a complete experience that focuses on you. Better Deal Better Experience Competitive Pricing Knowledgeable Staff Transparent Financing Pressure-Free Environment Genuine Vehicle Value Personalized Customer Support We're all about making your car-buying journey special. Visit us at 1101 Montano Rd. N.E. in Albuquerque. See the Power Ford difference for yourself. Conclusion Our journey at Power Ford Albuquerque is more than just numbers. We're a dedicated Ford dealership in New Mexico, focused on giving you great value. Our record of 1,698 vehicle deliveries and Top 10 Phoenix Region honors show our commitment to you. Buying a vehicle is about building strong relationships. Our Better Deal. Better Experience.™ promise is real. It's about being open, offering quality, and making sure you're happy. Whether it's your first Ford or an upgrade, we're here to help. Visit us at 1101 Montano Rd. N.E., Albuquerque, NM 87107, or call 505-933-7883. See why we're the #1 Ford dealer in New Mexico. Our team is ready to find the perfect vehicle for you. Your trust means the world to us. We can't wait to welcome you to the Power Ford family. Experience the difference that makes New Mexico drivers choose us again and again. Contact Us Today

As below-freezing temperatures settle in, preparing for the season is key. But colder weather doesn't have to mean compromising your driving experience. To help you travel with confidence all winter, our Ford experts have put together some tips to best prepare your electric vehicle and maximize its range and performance in the cold. TL;DR? To maximize your electric vehicle’s winter performance, park in a garage when possible and remove all snow before driving. Use the appropriate drive mode for changing winter conditions. Precondition the vehicle’s cabin and battery for best performance. If possible, keep the vehicle plugged in when parked for an extended time. Conserve energy by using heated seats and steering wheel, and always ensure tires are properly inflated. Learn more about charging your Ford electric vehicle on Power Ford’s website. Click here to browse Power Ford’s full inventory of electric vehicles. Park your electric vehicle in a garage, if possible. Garage storage helps to ensure that harsh weather conditions outside do not affect your vehicle, and maintaining a warmer storage temperature than outdoors will aid in vehicle and battery performance. And with zero tailpipe emissions, you can safely warm up the vehicle's cabin while garaged. Don't have a garage? If you live in an apartment or urban area without garage access, you can still give your vehicle a winter advantage. Look for covered parking structures, which offer protection from snow and ice accumulation even if they're not heated. If you use street parking, try to find spots that get morning sun to help naturally warm your vehicle. Some parking facilities and apartment complexes are now offering dedicated electric vehicle parking spots, often under covered structures. Remove all snow from the vehicle before driving. This is important to reduce weight and air resistance when driving, but it's also important for visibility . Several of Ford's driver assistance technologies make use of sensors and cameras that must be free of snow to function properly. Did You Know? Ford's patented Vapor Injection Heat Pump (VIHP) is designed to help improve heat transfer capability and reduce power consumption. When equipped, the heat pump aids in optimizing energy consumption, especially in colder weather. The heat pump is a feature on 2024 and later F-150 Lightning pickups and is now a standard feature on all 2025 Mustang Mach-E and later SUV models. It works automatically, so the driver doesn't have to do anything special to utilize the benefits during winter months. Fan noise may be heard while the heat pump is running, which is normal. Choose the right drive mode for winter conditions. Your Ford electric vehicle comes with drive modes designed to match how you want to drive. When winter weather rolls in, switching to the right mode can make all the difference in how your vehicle handles. For F-150 Lightning owners: The 2025 model year introduces Slippery Mode, calibrated specifically for challenging conditions. When you activate it, your truck dials back accelerator pedal responsiveness and recalibrates traction and stability controls to help prevent wheel spin. Use this mode on icy roads or any time you're driving on firm surfaces covered with loose or slippery materials like snow, slush, or gravel. For Mustang Mach-E owners: Whisper Mode isn't just for relaxed driving. It's actually recommended when weather turns rough. This mode decreases how aggressively your vehicle responds when you press the accelerator partway down, and when you lift off the pedal, your Mustang Mach-E decelerates gradually rather than abruptly. That gentler response helps you maintain better control on slippery surfaces. 1-Pedal Drive: When driving on slippery roads, consider using traditional two pedal driving for a more familiar driving experience. Did You Know? If you frequently charge in inclement weather (think freezing rain or sleet), consider picking up the Ford Accessories Charge Port Weather Kit. It's a simple add-on that can help protect your charge port from the elements during those brutal winter charging sessions. Plug in your electric vehicle when parked for extended periods of time. Keeping the vehicle plugged in while parked for extended periods of time, such as while you're away on a trip or even while parked at home overnight, helps to maintain battery health and prevent range loss. When the vehicle is plugged in, the vehicle's battery temperature is kept above freezing temperatures to help optimize battery performance. This occurs regardless of whether or not the vehicle is actively charging while plugged in. Did You Know? If you're heading toward a DC fast charging station using your vehicle's available navigation, your battery will start to warm up automatically within 20 miles of your charging stop. A warm battery charges faster than a cold one since the processes inside the battery are more efficient at higher temperatures. You can also now access real-time charging information on your in-vehicle screen, set a universal charge limit for all locations, and schedule preferred charge times at specific locations. Access to public fast chargers has also expanded. When planning a trip in an F-150 Lightning using Apple Maps EV Routing in Apple CarPlay, the system will now direct you to North American Charging Standard (NACS) fast chargers, such as a compatible Tesla Supercharger, when a stop is needed. The available Ford NACS adapter provides easier access to this growing network for both Mustang Mach-E and F-150 Lightning owners. Precondition your vehicle (and never get into a cold vehicle again!). One of the most frequent questions new electric vehicle owners have is around how they can precondition their vehicle. Preconditioning helps your vehicle's battery perform at its best by adjusting the battery temperature to an ideal state before you start driving or charging. This not only increases charging efficiency but also helps ensure consistent vehicle performance. Just follow these easy steps: Open the Ford app and switch over to the "Energy" tab. Departure times and Preferred charge times can be found under "Charge settings." With a Departure time set, when plugged in your vehicle's cabin and battery will be automatically preconditioned by the Departure time. If you're not plugged in, you can select the "Prepare cabin off plug" option. This option allows the Departure times feature to prepare your cabin comfort settings. Preconditioning of the battery only occurs when the vehicle is plugged in. Within the "Departure times" menu, you'll see options to edit time, dates, and cabin comfort levels. Select the time you want your vehicle to be ready by for each day of the week you want the preconditioning to take place. Finally, you can choose the level of cabin comfort — Cool, Medium, or Warm — that you want to experience when you get into your vehicle. Press the "Save" button, and your electric vehicle's cabin will be ready to your liking at your Departure time with an optimized battery if plugged in. Reduce energy consumption used by the vehicle climate control system. If equipped, use the heated seats and heated steering wheel as primary heat, and lower the cabin temperature setting to reduce energy consumed by using climate control. For DC fast charging sessions, minimize cabin heating while plugged in and charging. "During the winter months or if I plan to go skiing, I precondition my F-150 Lightning in the garage while plugged in,"said Les and Marlene Strickland, Mustang Mach-E and F-150 Lightning owners and residents of Broomfield, Colorado. "Regenerative braking helps me a great deal while driving downhill from the mountains. I was at Mount Blue Sky recently and loved getting range back on my drive downhill." Did You Know? You can adjust your cabin temperature, windshield defrost, heated seats and heated steering wheel options from your phone using the Ford app. From the Ford app Vehicle tab, simply select remote climate (fan icon) and use "Climate Settings" to make changes. Ensure your tires are at the proper pressure. Proper tire pressure not only works to maximize range, it also works to help ensure that the correct amount of tire surface area is gripping the road. Tires that are over or underinflated can lead to range degradation along with safety and performance issues. You can find the proper tire pressure figures for your vehicle on the sticker inside the driver door. Likewise, higher speeds can negatively impact range in all types of weather. For best results, Ford recommends limiting your speed when possible. By following these winter driving tips, you can prepare your electric vehicle to tackle the challenges of colder weather. And as electric vehicle adoption continues in the U.S., staying informed and prepared is more important than ever. If you're ever unsure about living with your electric vehicle, Ford owners can also text a dedicated Ford advisor for 24/7 electric vehicle support. This article was originally published in Ford From the Road.

Looking for an Affordable Vehicle to Insure? Ford Has You Covered It’s no secret that car insurance costs have risen sharply in recent years thanks to higher repair costs, inflation, and more expensive vehicle parts. That’s why many Albuquerque drivers are now factoring insurance rates into their buying decisions. Luckily, Ford owners have some great news. Several Ford models are currently recognized among the cheapest vehicles to insure in 2025, making them smart picks for value-minded drivers who don’t want to compromise on performance or safety. Ford Escape: Among the Top 10 Cheapest SUVs to Insure According to Insurify, the Ford Escape ranks fifth overall among the least expensive SUVs to insure in 2025, with an average monthly full-coverage quote of just $171. That places the Escape ahead of the Chevrolet Suburban, Toyota Highlander, Chevrolet Equinox, and Mazda CX-5. 👉 Key Takeaway: The Ford Escape continues to deliver outstanding value with its blend of efficiency, safety, and low ownership costs, including insurance. 🔗 Learn more about the Ford Escape at Power Ford in Albuquerque. Ford Ranger: One of the Cheapest Vehicles Overall to Insure In the same Insurify report, the Ford Ranger ranked seventh cheapest vehicle to insure overall, across all vehicle types. With an average monthly quote of $163, the midsize pickup proves that capability and affordability can go hand in hand. That makes the Ranger an appealing option for drivers who need truck utility without high ongoing costs. 🔗 Explore the Ford Ranger lineup available now at Power Ford. Ford F-150: Still a Leader in Affordable Insurance The legendary Ford F-150 was recognized by Mercury Insurance as one of the cheapest trucks and SUVs to insure in 2025. While exact premium averages weren’t disclosed, Mercury noted that the F-150 consistently lands near the top of affordability rankings thanks to its strong safety ratings, wide availability of parts, and long-standing reliability record. 🔗 Discover current offers on the 2025 Ford F-150. F-150 Lightning: One of the Least Expensive EVs to Insure Electric vehicles typically cost more to insure, averaging about $44 higher per month, according to Mercury, but the Ford F-150 Lightning breaks the trend. It was listed among the top ten cheapest EVs to insure in 2025, thanks in part to its robust safety systems and trusted truck platform. That’s great news for drivers exploring the EV transition who still want to keep long-term costs in check. 🔗 Interested in going electric? Check out the Ford F-150 Lightning. Why Insurance Companies Favor Ford Insurance rates depend on more than just the sticker price. Insurers evaluate factors such as: Safety ratings and driver-assist features Repair and parts costs Accident frequency and claims history Ford vehicles, equipped with advanced safety tech like Ford Co-Pilot360™, tend to perform well in these areas. That translates to lower risk and lower premiums for owners. Smart Savings, Smart Choice With insurance costs continuing to climb, vehicles like the Ford Escape, Ranger, F-150, and F-150 Lightning prove that you can drive confidently without overpaying. Whether you’re looking for a fuel-efficient crossover, a rugged truck, or a future-ready EV, Ford delivers a strong combination of performance, protection, and value. Ready to find your next affordable-to-insure Ford? 👉 Visit Power Ford in Albuquerque or schedule a test drive today. FAQs: Cheapest Ford Vehicles to Insure Which Ford model is the cheapest to insure? The Ford Ranger ranks among the cheapest overall, with an average monthly premium around $163, according to Insurify. Is the Ford Escape expensive to insure? Not at all! It’s currently one of the top 10 cheapest SUVs to insure, with rates averaging around $171 per month. Do Ford trucks have high insurance rates? No — both the Ford F-150 and F-150 Lightning are recognized for low insurance costs compared to other trucks and EVs.

The new Ford App —formerly known as FordPass® —has officially arrived, and it’s changing the way Albuquerque drivers connect with their vehicles. This redesigned app is faster, cleaner, and built around what Ford owners use most: remote start, charge level, and vehicle health. Whether you drive an F-150, Escape, or Mustang Mach-E, the new Ford App gives you instant access to the tools that keep you moving. What’s New in the Ford App 🚗 A Modern, Intuitive Design The new interface makes it easier than ever to find what you need, no digging through menus or extra taps. 🌡️ Smarter Remote Climate Control Start your Ford and set your perfect cabin temperature before you even leave the house. You can also heat or ventilate seats and warm the steering wheel on supported models. 🔋 Upgraded EV Energy Tab For electric and plug-in hybrid drivers, the new Energy tab lets you monitor your battery, adjust your charge target, and check range at a glance—perfect for trips around New Mexico or cross-country adventures. 📱 Faster, More Reliable Performance Thanks to a full back-end rebuild, the app now loads quicker and delivers updates in real time, helping you stay connected to your Ford anywhere you go. Bonus Features You’ll Love Lock Screen Controls – Start, lock, or unlock your vehicle without even opening the app. Smartwatch Integration – Manage your Ford from your Apple Watch. Family Access – Share vehicle access securely with trusted friends or family. Dark Mode – A sleek new look for night driving. Alerts vary by model. Built Around You At Power Ford, we know how much drivers rely on their tech. The new Ford App isn’t just an upgrade—it’s a smarter, more connected ownership experience designed around your feedback. 📲 Download or update the Ford App today to experience the latest features for yourself. Get the Ford App → Frequently Asked Questions Q. What is the Ford app used for? A. The app allows customers and their authorized friends and family to schedule service appointments; locate the vehicle with GPS for when you can’t remember where you parked; use remote features such as remote start to warm up or cool down the cabin, lock/unlock; keep track of fuel/charge levels, tire pressure, oil life and washer fluid; and use your Phone as A Key with equipped vehicles. Q. Is the Ford app free? A. Yes. There is no cost to use the features within the app. You are also able to activate paid Connected Services trials and plans on equipped vehicles, such as BlueCruise hands-free highway driving, the Ford Connectivity Package, and the Ford Security Package, right from the app. Q. Did you remove any app features with this update? A. No. The latest update will not remove any current features within the app and is focused on improving the experience. Q. Do you need to download a new app or log in again to receive the update? A. For those that have already downloaded the app, just update when prompted. The latest version will be delivered through a standard app update from their device's app store. Q. Did the rewards program change? A. Yes, the name is changing from FordPass Rewards to Ford Rewards. Customers can continue to earn points and redeem them for service, parts, accessories and services such as BlueCruise.

This Veterans Day, Ford Motor Company, Blue Star Families and TikTok are coming together to host a first of its kind, livestreamed benefit concert in honor of the military community. Streamed LIVE, only on TikTok, Proud to Honor: Celebrating America’s Heroes is designed to support service members and veterans, and the families who serve alongside them. This benefit concert will feature top musical acts and TikTok creators all in service of our military and veteran community. Leading up to the concert, during the live show, and after, viewers can make donations directly on TikTok by clicking the on-screen 'donation sticker' to support the work of Blue Star Families as well as Ford’s other Proud to Honor partners who support military and veteran families. Performances will include award-winning artists BRELAND, Lanie Gardner, Mickey Guyton, NE-YO, The War and Treaty, and Zac Brown. RSVP for the Livestream Designed to be social-first, TikTok creators will be promoting and attending the event, bringing unparalleled reach and awareness for the Veterans Service Organizations benefiting from funds raised during the event. The program will also feature cameos from fan favorite Veteran creators, including Justin Nunley, For even more content, keep an eye on creators like Asena and Kenny Jary. Bill Ford, executive chair of Ford Motor Company, announced the concert this week at Ford’s Proud to Honor Bronco Off Roadeo event dedicated to military families. “Ford is a proud American company and we strive to live by our values – taking care of each other, taking care of our communities, and taking care of our country," he said. "That’s why I'm proud we are partnering with TikTok and Blue Star Families to bring together incredible music talent like Zac Brown and others to honor America's military heroes and raise critical funding for the organizations that support them.” “Veterans are an important part of the TikTok community and we’re honored to host an event that supports service members and their families on and off our platform. We’re proud to partner with Ford and Blue Star Families to celebrate veterans and the incredible #MilTok community on TikTok," said Shou Chew, CEO of TikTok. "Together, we’re sharing music that inspires and connects—with hundreds of military families in Nashville and the 170 million Americans who can tune in live on TikTok.” "At Blue Star Families, we call on America to 'Do Your Part' for military and veteran families, and for years, Ford has been one of the most consistent brands to answer that call," said Kathy Roth-Douquet, co-founder and CEO of Blue Star Families. "With the Proud to Honor concert, Ford and TikTok are stepping up at a time when military families are facing critical uncertainty and tighter budgets. We are profoundly grateful for their steadfast support, helping us lift up our community when it matters most." “Supporting our service members and their families has always been close to my heart,” said Zac Brown. "The values behind Proud to Honor - lifting up organizations that make a real difference and giving back to those who’ve given so much - mean a lot to me. Music has the power to heal, connect, and remind us what truly matters, and I’m proud to be part of this modern celebration of our military and community.” A History of Honoring This Community Proud To Honor is Ford’s initiative to support the military and veteran community, raising awareness and creating meaningful connection with our service members. This benefit concert is part of our long history of supporting service members, veterans, and their families. Ford began to hire disabled veterans returning from WWI in 1922, shut down civilian vehicle production to devote all our assets to military production during WWII, and actively recruits and hires military veterans and their spouses today, through partnerships with Vet.Jobs.org and MilitarySpouseJobs.org. We continue that tradition today by hosting an annual Bronco Off-Roadeo with our Proud to Honor partners so that the joy of off-roading and adventure can build community and camaraderie. This year, we were thrilled to host military and veteran families representing all 50 states. Ford salutes those who serve and the families who serve alongside them. You’re proud to serve and protect. We’re proud to honor and support. This article was originally published on Ford From the Road.

Power Ford has emerged as a regional hub for performance automotive enthusiasts, offering an expansive portfolio of factory-backed custom and high-performance Ford vehicles from six of the most respected names in the industry: Hennessey, Sherrod, Saleen, Roush, Whipple Superchargers, and Ford Custom Garage. This collection, available exclusively through Power Ford in New Mexico, represents one of the most comprehensive dealer-integrated performance offerings in the Southwest. Each of these brands delivers a unique approach to customization and performance, ranging from off-road-ready lifted trucks to track-focused Mustangs and street-legal supercharged builds, all with Ford’s engineering integrity at the core. With growing demand for specialty vehicles across the U.S., Power Ford’s ability to integrate these brands under one retail and service umbrella reflects a broader shift in how dealers are meeting customer expectations for individuality, power, and convenience. The dealership’s dedicated performance division, known as Power Performance, offers in-stock and custom-order access to: Hennessey Performance, known for its high-output VelociRaptor, Venom 775 F-150, and supercharged Mustangs Sherrod Customs, specializing in lifted luxury trucks with distinctive styling and off-road enhancements Saleen, with its iconic performance design and track pedigree in limited-run Ford models Roush Performance, offering balanced tuning for both street and trail with extensive Mustang and F-150 variants Whipple Superchargers, enabling custom-tuned power gains while maintaining drivability and warranty compliance Ford Custom Garage, a Ford-supported upfitting program that blends performance, visual upgrades, and OEM integrity “Being the performance headquarters of the Southwest isn’t just a tagline—it’s a strategy we’ve committed to,” said Rob Sneed, General Manager at Power Ford. “We’ve assembled a portfolio that offers something for every kind of enthusiast, from lifted off-road trucks to high-horsepower street cars. And we support them all locally, including sales, financing, service, everything under one roof.” As Ford enthusiasts increasingly look for personalized, high-performance options that can be serviced and supported through dealership networks, Power Ford has positioned itself at the forefront of this evolution. Each of the six performance brands carried at the dealership meets Ford’s Qualified Vehicle Modifier (QVM) standards or operates with Ford-aligned compliance, ensuring vehicles are not only thrilling to drive but also backed by the kind of support buyers expect. From New Mexico to West Texas and Colorado to Arizona, customers are already traveling to Power Ford to order, view, and service their performance builds. Whether it’s a Roush-tuned F-150, a Sherrod-lifted Super Duty, or a Saleen Mustang, these builds offer an experience that standard production models don’t without sacrificing warranty coverage or drivability.

Power Ford has announced the introduction of Ford Custom Garage vehicles to its performance lineup, making it the only dealership in New Mexico currently offering these factory-customized trucks and SUVs. The Ford-backed program allows customers to purchase or order specially designed vehicles featuring unique styling, lift kits, upgraded interiors, and off-road enhancements, all while maintaining OEM warranty support. Ford Custom Garage is part of the company’s broader strategy to meet customer demand for individuality and high-end personalization, without compromising reliability or serviceability. Through this program, vehicles such as the F-150, Bronco, and Super Duty receive appearance and functional upgrades installed by certified Ford partners and approved for dealer sale. “Ford Custom Garage brings something truly special to the market,” said Rob Sneed, General Manager at Power Ford. “These are more than trucks. They’re statements. We’re excited to deliver that boldness to New Mexico drivers who don’t want cookie-cutter vehicles but still expect quality and accountability.” The arrival of these vehicles at Power Ford reflects a growing appetite for custom and lifted trucks nationwide. According to industry analysts, demand for lifted pickups and off-road-ready SUVs has steadily increased over the past five years, driven by a blend of lifestyle branding, social media exposure, and manufacturer-sanctioned modifications. By handling sales, financing, and servicing all under one roof, Power Ford simplifies the buying process for these specialty vehicles.

Power Ford has announced the arrival of Hennessey Performance vehicles to its product lineup, joining a select group of Ford dealerships nationwide authorized to offer Hennessey’s high-output builds. This development provides New Mexico customers with direct access to some of the most powerful and performance-oriented vehicles in the Ford ecosystem, eliminating the need for out-of-state ordering or third-party upfits. Hennessey’s builds, including the VelociRaptor, Venom 775 F-150, and performance variants of the Mustang and Bronco, are engineered for extreme power and durability. Importantly, these vehicles are sold through certified dealers, with warranty-compliant upgrades that are fully serviceable at Power Ford. “We’re proud to bring Hennessey’s formidable upgrades to New Mexico,” said Rob Sneed, General Manager of Power Ford. “This partnership enhances what we already offer in the performance space, delivering high-powered, street-legal vehicles that meet Ford’s engineering standards, all available locally.” This move aligns with broader trends in dealership operations, where customer interest in high-performance trucks and SUVs continues to grow. It also positions Power Ford at the forefront of a retail shift toward dealer-integrated specialty offerings, as consumers look for turnkey custom vehicles rather than navigating the aftermarket independently. With Hennessey expanding its manufacturing footprint to meet demand, Power Ford’s timing allows it to secure inventory and support a growing segment of customers interested in factory-grade performance.

Power Ford has been named the exclusive dealer for Sherrod Custom Ford Trucks in New Mexico, bringing the nationally recognized upfitter’s performance-focused, luxury-enhanced vehicles to the local market for the first time. The addition solidifies Power Ford’s position as a leading performance hub in the Southwest for factory-authorized specialty vehicles. Sherrod Customs, a Ford Qualified Vehicle Modifier (QVM), specializes in converting standard Ford trucks into lifted, off-road-ready builds featuring high-performance suspension, exterior customization, and upgraded interiors. These modified trucks maintain warranty compatibility with Ford Motor Company and are now available directly through Power Ford’s showroom and ordering network. For local truck enthusiasts and performance buyers, this means access to vehicles previously available only through out-of-state specialty outlets or direct factory orders. Customers will be able to view in-stock models, schedule consultations, and place factory-approved build orders, all of which will be managed and serviced locally. “Bringing Sherrod Custom Ford Trucks into our showroom is a defining moment,” said Rob Sneed, General Manager at Power Ford. “We’ve always aimed to offer the boldest, most capable Fords in New Mexico, and this partnership allows us to deliver custom performance with factory-backed quality and support.” Sherrod’s lineup includes multiple F-150 variants, such as the Geneva, Signature, and LZ-1, each targeting a different customer segment, ranging from premium daily drivers to aggressive off-road enthusiasts. With the addition of Sherrod, Power Ford continues to expand its performance and customization offerings, alongside other specialty brands like Roush, Whipple, and Saleen.

Looking for more horsepower, torque, and excitement from your Ford? Power Ford now offers Fords equipped with Whipple Superchargers, giving Albuquerque drivers the chance to unlock track-level performance in their favorite trucks and SUVs. A Whipple Supercharger takes an already powerful Ford engine and pushes it to the next level with instant throttle response, improved acceleration, and massive horsepower gains, all while maintaining the everyday drivability Ford owners love. What Is a Whipple Supercharger? In simple terms, a supercharger is a device that forces more air into your engine, helping it burn more fuel and create more power. Whipple has been a leader in supercharger technology for over 30 years, trusted by enthusiasts and automakers alike. The Whipple system is engineered for Ford vehicles and is known for: Big power gains – some applications add over 200+ horsepower Instant throttle response with zero lag OEM-level reliability designed to integrate seamlessly with your Ford CARB compliance on many kits, making them legal for street use in most states Which Fords Can Get a Whipple Supercharger? Power Ford can now equip a range of Ford models with Whipple Superchargers. Popular options include: Ford F-150 – Tow, haul, and cruise with unmatched confidence Ford Mustang – Transform your daily drive into track-ready performance Ford Bronco & Bronco Sport – Take your off-road adventures to the next level Whether you’re chasing speed, power, or just want a Ford that stands out on Albuquerque roads, a Whipple Supercharger delivers. Why Choose Power Ford for Whipple Superchargers? At Power Ford, we help drivers customize and optimize their Fords for their lifestyles. Our certified technicians ensure your Whipple Supercharger is installed correctly and tuned for both reliability and maximum performance. Plus, you’ll enjoy the peace of mind of working with an authorized Ford dealership in Albuquerque, backed by a team that knows your vehicle inside and out. Ready to Supercharge Your Drive? If you’ve been waiting for the perfect time to add more power to your Ford, it’s here. Power Ford is proud to bring Whipple Supercharged Fords to New Mexico drivers who want more out of their vehicle. 👉 Contact Power Ford today to learn more about available models, installation, and financing options. FAQs About Whipple Superchargers Q: Will a Whipple Supercharger void my Ford warranty? A: Many Whipple systems are designed to be 50-state legal and may come with limited warranty coverage. Ask our team about coverage for your specific model. Q: Do I need premium fuel with a Whipple Supercharger? A: Yes, most Whipple-equipped vehicles require premium fuel to ensure safe, reliable performance. Q: Can I daily drive a Whipple Supercharged Ford? A: Absolutely. Whipple systems are engineered to give you race-level power without sacrificing everyday drivability. Q: How much more horsepower will I get? A: Depending on your model, gains can range from 200 to over 300 horsepower. Our team can walk you through specifics for your vehicle.

Ford has reclaimed its place at the top of the automotive loyalty charts, proving once again why truck owners stick with the Blue Oval brand year after year. According to the 2025 J.D. Power U.S. Automotive Brand Loyalty Study, Ford was ranked the highest among truck brands for the fourth consecutive year, with an impressive 66.6% loyalty rate. That figure not only leads all truck brands, but it also represents the highest loyalty score in the entire study, putting Ford ahead of competitors like Toyota, which finished second at 61.2%. This comes on the heels of Ford also reclaiming the top spot in brand loyalty overall from Tesla, based on S&P Global Mobility data from the first half of 2025. For drivers in Albuquerque and across New Mexico, this recognition reinforces what they already know—Ford trucks deliver the durability, performance, and trust that keep owners coming back. What Makes Ford Truck Owners So Loyal? Truck loyalty isn’t accidental. Here’s why Ford continues to lead: Proven Durability: From the Ford F-150, America’s best-selling truck for nearly five decades, to the Super Duty lineup, Ford trucks are built to handle real work. Innovation & Technology: Ford continues to raise the bar with hybrid and electric options like the F-150 Lightning, along with advanced towing, hauling, and safety features. Resale Value: According to J.D. Power, brand loyalty is linked to higher residual values. For truck owners, choosing Ford means making a smart financial decision. Customer Trust: Ford’s consistent investment in quality and service ensures owners feel confident returning to the brand. About the J.D. Power U.S. Automotive Brand Loyalty Study The J.D. Power study uses data from the Power Information Network (PIN) to track whether customers purchase the same brand after trading in their vehicles. Loyalty is measured across five key segments: Premium Car Premium SUV Mass Market Car Mass Market SUV Truck In 2025, the average brand loyalty rate across all nameplates and segments was 49%, a slight drop from last year’s 51%. In that context, Ford’s 66.6% truck loyalty rate stands out as a clear sign of strength, especially in a highly competitive and ever-changing marketplace. As Tyson Jominy, senior vice president of data & analytics at J.D. Power, explained: “Brand loyalty matters to vehicle buyers because it’s often associated with higher residual values, making vehicles from trusted brands a more financially sound choice over time.” What This Means for Albuquerque Drivers If you’re in the market for a truck in New Mexico, this recognition reinforces that Ford trucks are the go-to choice for reliability, capability, and long-term value. At Power Ford in Albuquerque, we see it every day—local drivers trade in their older F-150s, Rangers, and Super Duties for the latest models because nothing else compares. Ready to Experience Why Drivers Stay Loyal to Ford? Whether you’re looking for the power of a Super Duty, the versatility of a Ranger, or the innovation of the all-electric F-150 Lightning, Power Ford has a truck built for your life. 👉 Explore our new Ford truck inventory 👉 Schedule a test drive today FAQ: Ford Loyalty Rankings Q: What was Ford’s loyalty rate in the 2025 J.D. Power study? A: Ford achieved a 66.6% loyalty rate, the highest of any brand in the study. Q: How does Ford’s loyalty compare to competitors? A: Ford ranked first among truck brands, ahead of Toyota at 61.2%. Q: Why does loyalty matter to drivers? A: Loyalty is linked to higher resale values and indicates long-term customer satisfaction with the brand. Q: How many years has Ford led the truck loyalty category? A: Ford has now ranked highest among truck owners for four consecutive years.