Ford has reclaimed its place at the top of the automotive loyalty charts, proving once again why truck owners stick with the Blue Oval brand year after year.
According to the 2025 J.D. Power U.S. Automotive Brand Loyalty Study, Ford was ranked the highest among truck brands for the fourth consecutive year, with an impressive 66.6% loyalty rate. That figure not only leads all truck brands, but it also represents the highest loyalty score in the entire study, putting Ford ahead of competitors like Toyota, which finished second at 61.2%.
This comes on the heels of Ford also reclaiming the top spot in brand loyalty overall from Tesla, based on S&P Global Mobility data from the first half of 2025. For drivers in Albuquerque and across New Mexico, this recognition reinforces what they already know—Ford trucks deliver the durability, performance, and trust that keep owners coming back.
What Makes Ford Truck Owners So Loyal?
Truck loyalty isn’t accidental. Here’s why Ford continues to lead:
- Proven Durability: From the Ford F-150, America’s best-selling truck for nearly five decades, to the Super Duty lineup, Ford trucks are built to handle real work.
- Innovation & Technology: Ford continues to raise the bar with hybrid and electric options like the F-150 Lightning, along with advanced towing, hauling, and safety features.
- Resale Value: According to J.D. Power, brand loyalty is linked to higher residual values. For truck owners, choosing Ford means making a smart financial decision.
- Customer Trust: Ford’s consistent investment in quality and service ensures owners feel confident returning to the brand.
About the J.D. Power U.S. Automotive Brand Loyalty Study
The J.D. Power study uses data from the Power Information Network (PIN) to track whether customers purchase the same brand after trading in their vehicles. Loyalty is measured across five key segments:
- Premium Car
- Premium SUV
- Mass Market Car
- Mass Market SUV
- Truck
In 2025, the average brand loyalty rate across all nameplates and segments was 49%, a slight drop from last year’s 51%. In that context, Ford’s 66.6% truck loyalty rate stands out as a clear sign of strength, especially in a highly competitive and ever-changing marketplace.
As Tyson Jominy, senior vice president of data & analytics at J.D. Power, explained:
“Brand loyalty matters to vehicle buyers because it’s often associated with higher residual values, making vehicles from trusted brands a more financially sound choice over time.”
What This Means for Albuquerque Drivers
If you’re in the market for a truck in New Mexico, this recognition reinforces that Ford trucks are the go-to choice for reliability, capability, and long-term value. At Power Ford in Albuquerque, we see it every day—local drivers trade in their older F-150s, Rangers, and Super Duties for the latest models because nothing else compares.
Ready to Experience Why Drivers Stay Loyal to Ford?
Whether you’re looking for the power of a Super Duty, the versatility of a Ranger, or the innovation of the all-electric F-150 Lightning, Power Ford has a truck built for your life.
👉 Explore our new Ford truck inventory
👉 Schedule a test drive today
FAQ: Ford Loyalty Rankings
Q: What was Ford’s loyalty rate in the 2025 J.D. Power study?
A: Ford achieved a 66.6% loyalty rate, the highest of any brand in the study.
Q: How does Ford’s loyalty compare to competitors?
A: Ford ranked first among truck brands, ahead of Toyota at 61.2%.
Q: Why does loyalty matter to drivers?
A: Loyalty is linked to higher resale values and indicates long-term customer satisfaction with the brand.
Q: How many years has Ford led the truck loyalty category?
A: Ford has now ranked highest among truck owners for four consecutive years.
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