Blog

This Veterans Day, Ford Motor Company, Blue Star Families and TikTok are coming together to host a first of its kind, livestreamed benefit concert in honor of the military community. more Streamed LIVE, only on TikTok, Proud to Honor: Celebrating America’s Heroes is designed to support service members and veterans, and the families who serve alongside them. This benefit concert will feature top musical acts and TikTok creators all in service of our military and veteran community. Leading up to the concert, during the live show, and after, viewers can make donations directly on TikTok by clicking the on-screen 'donation sticker' to support the work of Blue Star Families as well as Ford’s other Proud to Honor partners who support military and veteran families. Performances will include award-winning artists BRELAND, Lanie Gardner, Mickey Guyton, NE-YO, The War and Treaty, and Zac Brown. RSVP for the Livestream Designed to be social-first, TikTok creators will be promoting and attending the event, bringing unparalleled reach and awareness for the Veterans Service Organizations benefiting from funds raised during the event. The program will also feature cameos from fan favorite Veteran creators, including Justin Nunley, For even more content, keep an eye on creators like Asena and Kenny Jary. Bill Ford, executive chair of Ford Motor Company, announced the concert this week at Ford’s Proud to Honor Bronco Off Roadeo event dedicated to military families. “Ford is a proud American company and we strive to live by our values – taking care of each other, taking care of our communities, and taking care of our country," he said. "That’s why I'm proud we are partnering with TikTok and Blue Star Families to bring together incredible music talent like Zac Brown and others to honor America's military heroes and raise critical funding for the organizations that support them.” “Veterans are an important part of the TikTok community and we’re honored to host an event that supports service members and their families on and off our platform. We’re proud to partner with Ford and Blue Star Families to celebrate veterans and the incredible #MilTok community on TikTok," said Shou Chew, CEO of TikTok. "Together, we’re sharing music that inspires and connects—with hundreds of military families in Nashville and the 170 million Americans who can tune in live on TikTok.” "At Blue Star Families, we call on America to 'Do Your Part' for military and veteran families, and for years, Ford has been one of the most consistent brands to answer that call," said Kathy Roth-Douquet, co-founder and CEO of Blue Star Families. "With the Proud to Honor concert, Ford and TikTok are stepping up at a time when military families are facing critical uncertainty and tighter budgets. We are profoundly grateful for their steadfast support, helping us lift up our community when it matters most." “Supporting our service members and their families has always been close to my heart,” said Zac Brown. "The values behind Proud to Honor - lifting up organizations that make a real difference and giving back to those who’ve given so much - mean a lot to me. Music has the power to heal, connect, and remind us what truly matters, and I’m proud to be part of this modern celebration of our military and community.” A History of Honoring This Community Proud To Honor is Ford’s initiative to support the military and veteran community, raising awareness and creating meaningful connection with our service members. This benefit concert is part of our long history of supporting service members, veterans, and their families. Ford began to hire disabled veterans returning from WWI in 1922, shut down civilian vehicle production to devote all our assets to military production during WWII, and actively recruits and hires military veterans and their spouses today, through partnerships with Vet.Jobs.org and MilitarySpouseJobs.org. We continue that tradition today by hosting an annual Bronco Off-Roadeo with our Proud to Honor partners so that the joy of off-roading and adventure can build community and camaraderie. This year, we were thrilled to host military and veteran families representing all 50 states. Ford salutes those who serve and the families who serve alongside them. You’re proud to serve and protect. We’re proud to honor and support. This article was originally published on Ford From the Road.

Power Ford has emerged as a regional hub for performance automotive enthusiasts, offering an expansive portfolio of factory-backed custom and high-performance Ford vehicles from six of the most respected names in the industry: Hennessey, Sherrod, Saleen, Roush, Whipple Superchargers, and Ford Custom Garage. This collection, available exclusively through Power Ford in New Mexico, represents one of the most comprehensive dealer-integrated performance offerings in the Southwest. more Each of these brands delivers a unique approach to customization and performance, ranging from off-road-ready lifted trucks to track-focused Mustangs and street-legal supercharged builds, all with Ford’s engineering integrity at the core. With growing demand for specialty vehicles across the U.S., Power Ford’s ability to integrate these brands under one retail and service umbrella reflects a broader shift in how dealers are meeting customer expectations for individuality, power, and convenience. The dealership’s dedicated performance division, known as Power Performance, offers in-stock and custom-order access to: Hennessey Performance, known for its high-output VelociRaptor, Venom 775 F-150, and supercharged Mustangs Sherrod Customs, specializing in lifted luxury trucks with distinctive styling and off-road enhancements Saleen, with its iconic performance design and track pedigree in limited-run Ford models Roush Performance, offering balanced tuning for both street and trail with extensive Mustang and F-150 variants Whipple Superchargers, enabling custom-tuned power gains while maintaining drivability and warranty compliance Ford Custom Garage, a Ford-supported upfitting program that blends performance, visual upgrades, and OEM integrity “Being the performance headquarters of the Southwest isn’t just a tagline—it’s a strategy we’ve committed to,” said Rob Sneed, General Manager at Power Ford. “We’ve assembled a portfolio that offers something for every kind of enthusiast, from lifted off-road trucks to high-horsepower street cars. And we support them all locally, including sales, financing, service, everything under one roof.” As Ford enthusiasts increasingly look for personalized, high-performance options that can be serviced and supported through dealership networks, Power Ford has positioned itself at the forefront of this evolution. Each of the six performance brands carried at the dealership meets Ford’s Qualified Vehicle Modifier (QVM) standards or operates with Ford-aligned compliance, ensuring vehicles are not only thrilling to drive but also backed by the kind of support buyers expect. From New Mexico to West Texas and Colorado to Arizona, customers are already traveling to Power Ford to order, view, and service their performance builds. Whether it’s a Roush-tuned F-150, a Sherrod-lifted Super Duty, or a Saleen Mustang, these builds offer an experience that standard production models don’t without sacrificing warranty coverage or drivability.

Power Ford has announced the introduction of Ford Custom Garage vehicles to its performance lineup, making it the only dealership in New Mexico currently offering these factory-customized trucks and SUVs. The Ford-backed program allows customers to purchase or order specially designed vehicles featuring unique styling, lift kits, upgraded interiors, and off-road enhancements, all while maintaining OEM warranty support. more Ford Custom Garage is part of the company’s broader strategy to meet customer demand for individuality and high-end personalization, without compromising reliability or serviceability. Through this program, vehicles such as the F-150, Bronco, and Super Duty receive appearance and functional upgrades installed by certified Ford partners and approved for dealer sale. “Ford Custom Garage brings something truly special to the market,” said Rob Sneed, General Manager at Power Ford. “These are more than trucks. They’re statements. We’re excited to deliver that boldness to New Mexico drivers who don’t want cookie-cutter vehicles but still expect quality and accountability.” The arrival of these vehicles at Power Ford reflects a growing appetite for custom and lifted trucks nationwide. According to industry analysts, demand for lifted pickups and off-road-ready SUVs has steadily increased over the past five years, driven by a blend of lifestyle branding, social media exposure, and manufacturer-sanctioned modifications. By handling sales, financing, and servicing all under one roof, Power Ford simplifies the buying process for these specialty vehicles.

Power Ford has announced the arrival of Hennessey Performance vehicles to its product lineup, joining a select group of Ford dealerships nationwide authorized to offer Hennessey’s high-output builds. This development provides New Mexico customers with direct access to some of the most powerful and performance-oriented vehicles in the Ford ecosystem, eliminating the need for out-of-state ordering or third-party upfits. more Hennessey’s builds, including the VelociRaptor, Venom 775 F-150, and performance variants of the Mustang and Bronco, are engineered for extreme power and durability. Importantly, these vehicles are sold through certified dealers, with warranty-compliant upgrades that are fully serviceable at Power Ford. “We’re proud to bring Hennessey’s formidable upgrades to New Mexico,” said Rob Sneed, General Manager of Power Ford. “This partnership enhances what we already offer in the performance space, delivering high-powered, street-legal vehicles that meet Ford’s engineering standards, all available locally.” This move aligns with broader trends in dealership operations, where customer interest in high-performance trucks and SUVs continues to grow. It also positions Power Ford at the forefront of a retail shift toward dealer-integrated specialty offerings, as consumers look for turnkey custom vehicles rather than navigating the aftermarket independently. With Hennessey expanding its manufacturing footprint to meet demand, Power Ford’s timing allows it to secure inventory and support a growing segment of customers interested in factory-grade performance.

Power Ford has been named the exclusive dealer for Sherrod Custom Ford Trucks in New Mexico, bringing the nationally recognized upfitter’s performance-focused, luxury-enhanced vehicles to the local market for the first time. The addition solidifies Power Ford’s position as a leading performance hub in the Southwest for factory-authorized specialty vehicles. more Sherrod Customs, a Ford Qualified Vehicle Modifier (QVM), specializes in converting standard Ford trucks into lifted, off-road-ready builds featuring high-performance suspension, exterior customization, and upgraded interiors. These modified trucks maintain warranty compatibility with Ford Motor Company and are now available directly through Power Ford’s showroom and ordering network. For local truck enthusiasts and performance buyers, this means access to vehicles previously available only through out-of-state specialty outlets or direct factory orders. Customers will be able to view in-stock models, schedule consultations, and place factory-approved build orders, all of which will be managed and serviced locally. “Bringing Sherrod Custom Ford Trucks into our showroom is a defining moment,” said Rob Sneed, General Manager at Power Ford. “We’ve always aimed to offer the boldest, most capable Fords in New Mexico, and this partnership allows us to deliver custom performance with factory-backed quality and support.” Sherrod’s lineup includes multiple F-150 variants, such as the Geneva, Signature, and LZ-1, each targeting a different customer segment, ranging from premium daily drivers to aggressive off-road enthusiasts. With the addition of Sherrod, Power Ford continues to expand its performance and customization offerings, alongside other specialty brands like Roush, Whipple, and Saleen.

Looking for more horsepower, torque, and excitement from your Ford? Power Ford now offers Fords equipped with Whipple Superchargers, giving Albuquerque drivers the chance to unlock track-level performance in their favorite trucks and SUVs. A Whipple Supercharger takes an already powerful Ford engine and pushes it to the next level with instant throttle response, improved acceleration, and massive horsepower gains, all while maintaining the everyday drivability Ford owners love. more What Is a Whipple Supercharger? In simple terms, a supercharger is a device that forces more air into your engine, helping it burn more fuel and create more power. Whipple has been a leader in supercharger technology for over 30 years, trusted by enthusiasts and automakers alike. The Whipple system is engineered for Ford vehicles and is known for: Big power gains – some applications add over 200+ horsepower Instant throttle response with zero lag OEM-level reliability designed to integrate seamlessly with your Ford CARB compliance on many kits, making them legal for street use in most states Which Fords Can Get a Whipple Supercharger? Power Ford can now equip a range of Ford models with Whipple Superchargers. Popular options include: Ford F-150 – Tow, haul, and cruise with unmatched confidence Ford Mustang – Transform your daily drive into track-ready performance Ford Bronco & Bronco Sport – Take your off-road adventures to the next level Whether you’re chasing speed, power, or just want a Ford that stands out on Albuquerque roads, a Whipple Supercharger delivers. Why Choose Power Ford for Whipple Superchargers? At Power Ford, we help drivers customize and optimize their Fords for their lifestyles. Our certified technicians ensure your Whipple Supercharger is installed correctly and tuned for both reliability and maximum performance. Plus, you’ll enjoy the peace of mind of working with an authorized Ford dealership in Albuquerque, backed by a team that knows your vehicle inside and out. Ready to Supercharge Your Drive? If you’ve been waiting for the perfect time to add more power to your Ford, it’s here. Power Ford is proud to bring Whipple Supercharged Fords to New Mexico drivers who want more out of their vehicle. 👉 Contact Power Ford today to learn more about available models, installation, and financing options. FAQs About Whipple Superchargers Q: Will a Whipple Supercharger void my Ford warranty? A: Many Whipple systems are designed to be 50-state legal and may come with limited warranty coverage. Ask our team about coverage for your specific model. Q: Do I need premium fuel with a Whipple Supercharger? A: Yes, most Whipple-equipped vehicles require premium fuel to ensure safe, reliable performance. Q: Can I daily drive a Whipple Supercharged Ford? A: Absolutely. Whipple systems are engineered to give you race-level power without sacrificing everyday drivability. Q: How much more horsepower will I get? A: Depending on your model, gains can range from 200 to over 300 horsepower. Our team can walk you through specifics for your vehicle.

Ford has reclaimed its place at the top of the automotive loyalty charts, proving once again why truck owners stick with the Blue Oval brand year after year. According to the 2025 J.D. Power U.S. Automotive Brand Loyalty Study, Ford was ranked the highest among truck brands for the fourth consecutive year, with an impressive 66.6% loyalty rate. That figure not only leads all truck brands, but it also represents the highest loyalty score in the entire study, putting Ford ahead of competitors like Toyota, which finished second at 61.2%. more This comes on the heels of Ford also reclaiming the top spot in brand loyalty overall from Tesla, based on S&P Global Mobility data from the first half of 2025. For drivers in Albuquerque and across New Mexico, this recognition reinforces what they already know—Ford trucks deliver the durability, performance, and trust that keep owners coming back. What Makes Ford Truck Owners So Loyal? Truck loyalty isn’t accidental. Here’s why Ford continues to lead: Proven Durability: From the Ford F-150, America’s best-selling truck for nearly five decades, to the Super Duty lineup, Ford trucks are built to handle real work. Innovation & Technology: Ford continues to raise the bar with hybrid and electric options like the F-150 Lightning, along with advanced towing, hauling, and safety features. Resale Value: According to J.D. Power, brand loyalty is linked to higher residual values. For truck owners, choosing Ford means making a smart financial decision. Customer Trust: Ford’s consistent investment in quality and service ensures owners feel confident returning to the brand. About the J.D. Power U.S. Automotive Brand Loyalty Study The J.D. Power study uses data from the Power Information Network (PIN) to track whether customers purchase the same brand after trading in their vehicles. Loyalty is measured across five key segments: Premium Car Premium SUV Mass Market Car Mass Market SUV Truck In 2025, the average brand loyalty rate across all nameplates and segments was 49%, a slight drop from last year’s 51%. In that context, Ford’s 66.6% truck loyalty rate stands out as a clear sign of strength, especially in a highly competitive and ever-changing marketplace. As Tyson Jominy, senior vice president of data & analytics at J.D. Power, explained: “Brand loyalty matters to vehicle buyers because it’s often associated with higher residual values, making vehicles from trusted brands a more financially sound choice over time.” What This Means for Albuquerque Drivers If you’re in the market for a truck in New Mexico, this recognition reinforces that Ford trucks are the go-to choice for reliability, capability, and long-term value. At Power Ford in Albuquerque, we see it every day—local drivers trade in their older F-150s, Rangers, and Super Duties for the latest models because nothing else compares. Ready to Experience Why Drivers Stay Loyal to Ford? Whether you’re looking for the power of a Super Duty, the versatility of a Ranger, or the innovation of the all-electric F-150 Lightning, Power Ford has a truck built for your life. 👉 Explore our new Ford truck inventory 👉 Schedule a test drive today FAQ: Ford Loyalty Rankings Q: What was Ford’s loyalty rate in the 2025 J.D. Power study? A: Ford achieved a 66.6% loyalty rate, the highest of any brand in the study. Q: How does Ford’s loyalty compare to competitors? A: Ford ranked first among truck brands, ahead of Toyota at 61.2%. Q: Why does loyalty matter to drivers? A: Loyalty is linked to higher resale values and indicates long-term customer satisfaction with the brand. Q: How many years has Ford led the truck loyalty category? A: Ford has now ranked highest among truck owners for four consecutive years.

Looking for expert Ford service without the hassle of driving to the dealership? Power Ford makes it simple with Ford Mobile Service and our convenient Pick Up & Delivery Service. Whether you want your vehicle serviced right in your driveway or prefer us to pick it up, handle the work, and return it when finished, we’ve got you covered. more What Is Ford Mobile Service? With Ford Mobile Service in Albuquerque, NM, our certified technicians bring the dealership experience straight to you. Many of the same services we perform in our service bays can be completed remotely, including: Oil and filter changes Brake inspections and repairs Battery testing and replacement Tire rotations Wiper blade replacement Lamps and bulbs Fluids and filters Diagnostic scanning & software updates Accessories installation Recalls (where eligible) We’ll come to you. We’ll service it. We’ll be on our way. That’s expert service delivered right to your home or office. 👉 Note: Service availability may vary based on location, distance, and scheduling. Please contact Power Ford for details. What Is Ford Pick Up & Delivery Service? Sometimes you don’t have the time to wait while your vehicle is being serviced. That’s why Power Ford also offers Pick Up & Delivery Service. Here’s how it works: We pick up your vehicle at your home or workplace. Our factory-trained Ford technicians perform the required maintenance or repairs. We return your vehicle to you once it’s ready, freshly serviced and ready to drive. This means less disruption to your schedule and more peace of mind knowing your Ford is in expert hands. Benefits of Pick Up & Delivery: Convenience: Skip the trip to the dealership. Peace of mind: Only Ford-certified technicians and genuine Ford parts. Safety: Vehicles are sanitized before being returned. Flexibility: Choose the pickup time that works best for you. Efficiency: We handle everything so you can focus on your day. Why Choose Power Ford for Mobile Service & Pick Up & Delivery? At Power Ford, we’re committed to making vehicle ownership as easy, convenient, and stress-free as possible. Whether you need a simple oil change or more complex repairs, our team is here to keep you moving. These services are part of Ford You Mode, created to give Ford owners benefits and flexibility tailored to their lifestyle. FAQs About Ford Mobile Service & Pickup & Delivery Q: What services are available with Ford Mobile Service? A: Routine maintenance like oil changes, brake service, tire rotations, battery replacement, wiper blades, software updates, accessories, and even recalls (where eligible). Contact Power Ford for exact details. Q: Are there location requirements to use Ford Mobile Service? A: Yes, availability can vary depending on distance, driveway conditions, or seasonal limitations. Call us to confirm if your location qualifies. Q: Can I use Ford service coupons or rebates with Mobile Service? A: Absolutely! Most Ford service offers are eligible unless specifically excluded. Q: Are your technicians certified? A: Yes, all Power Ford Mobile Service and dealership technicians are Ford factory-trained and certified. Q: How do I schedule Ford Pickup & Delivery? A: Simply call our service department or schedule online. We’ll coordinate pickup at a time that works for you. Schedule Ford Mobile Service or Pickup & Delivery in Albuquerque, NM Skip the wait and let us bring expert Ford service to you. Schedule your Mobile Service or Pick Up & Delivery appointment today at Power Ford. 📅 Schedule Service Now

This September, Power Ford is proud to join Ford dealers around the world in the quest to host the World’s Largest Dealer Food Drive. From September 15–30, we’re inviting our neighbors across Albuquerque to help us “Fill a Ford” with donations that will directly support local families in need. more Building Together for Our Community Ford’s Building Together initiative was designed to rally communities around important causes like food security. Across more than 9,000 Ford dealers worldwide, the goal is to collect 1 million pounds of food, and Power Ford is committed to doing our part here in New Mexico. Food insecurity affects thousands of families in Albuquerque, and every donation makes a difference. By filling up a Ford vehicle with food, we’re showing how the strength of our community can help combat hunger. How You Can Help We’re keeping it simple: Bring your donation to Power Ford anytime between September 15 – 30 Look for our Ford F-150 “Fill a Ford” collection vehicle in the showroom Drop off non-perishable items like: Canned tuna, chicken, or salmon (pop-top cans preferred) Low-sodium soups, stews, or chili Peanut butter and nut butters Whole grain pasta, rice, or cereal Canned vegetables and fruit (in natural juice, no sugar added) Please note: Perishable items, glass containers, and opened packages cannot be accepted. Why It Matters for Albuquerque While this effort is part of a global campaign, the impact will be local. All donations collected at Power Ford will go directly to a local Albuquerque food bank, ensuring your generosity supports families right here in our community. Join Us in Making a Difference Together, we can turn the power of one dealership into a movement that feeds thousands. Whether you bring a single can or fill a whole bag, your contribution helps us get one step closer to the goal of 1 million pounds of food donated worldwide. 📍 Drop-off location: Power Ford Showroom, Albuquerque, NM 📅 Dates: September 15–30 Let’s show how Albuquerque comes together to fight hunger. Join us in filling a Ford and filling the plates of families who need it most.

If you’re shopping for a small American SUV, the Chevrolet Equinox and Ford Bronco Sport are two of your top choices. While the Equinox shines with cabin space and tech, the Bronco Sport wins out on capability, personality, and overall driving experience making it the SUV that stands apart. more Chevy vs. Ford: Compact SUVs with Big Expectations Compact SUVs remain one of the most competitive segments in the U.S. market. Shoppers want a blend of efficiency, practicality, and adventure-readiness in one package. For buyers in Albuquerque and across New Mexico, the Ford Bronco Sport and Chevrolet Equinox are two of the few American-made options. Recently, Edmunds compared both SUVs side by side. Their verdict? The Ford Bronco Sport pulled ahead with a rating of 6.6/10, while the Chevy Equinox scored 6.0/10. Let’s break down why. Chevrolet Equinox: Space and Tech, But Sluggish on the Road Highlights: Technology: Standard 11-inch digital cluster & 11.3-inch touchscreen Connectivity: Google integration, wireless Apple CarPlay & Android Auto Interior Room: Wider cargo bay and large underfloor storage bin Where the Equinox impresses is inside. Tech features are plentiful, with Google Maps even displayable in the instrument cluster. Cargo space is practical, making it a strong choice for families prioritizing room. But when it comes to driving dynamics, the Chevy disappoints. Its 175-hp four-cylinder engine takes 8.7 seconds to reach 60 mph, leaving it feeling sluggish around town. The suspension is another weak point, with too much roll on the highway but a harsh ride over small bumps. Verdict: Spacious and tech-forward, but underwhelming to drive. Ford Bronco Sport: Adventure-Ready Personality Highlights: Off-Road Capability: Multiple trims with trail-ready features Turbocharged Engine: Standard 3-cylinder turbo with available upgrade Unique Utility: Fold-out cargo table, Bronco-inspired styling cues The Ford Bronco Sport doesn’t blend in, it embraces its Bronco heritage with rugged trims, skid plates, recovery hooks, and off-road packages. Its shorter wheelbase makes it more nimble than the Equinox, and it’s capable of tackling dirt roads, trails, and camping spots other compact SUVs can’t reach. The Bronco Sport does trade some cabin space for capability. Its interior is smaller than the Chevy’s, and higher trims can get pricey (up into the mid-$40,000s). Fuel efficiency is average, at 27 mpg combined. Verdict: Distinctive, adventurous, and built for more than the pavement. Head-to-Head Comparison Feature Chevrolet Equinox Ford Bronco Sport Horsepower 175 hp (NA I-4) Turbocharged 3-cyl standard (upgradable) 0–60 mph 8.7 seconds Quicker, more responsive Cargo Space Wider cargo bay Fold-out cargo table Off-Road Capability Minimal Trail-ready trims & equipment Interior Tech Dual 11" screens, Google integration Smaller screens, rugged focus Why Edmunds Picked the Bronco Sport While the Chevy Equinox scores points for technology and space, the Bronco Sport delivers character, capability, and fun. In a world where many compact SUVs feel interchangeable, the Bronco Sport stands apart, something Edmunds praised in their comparison. “In a world where the other SUVs have gone toward more road-oriented styling and features, it lets the Bronco Sport stand apart – in a good way.” — Edmunds Test Drive the Winner in Albuquerque If you’re deciding between the Chevrolet Equinox vs. Ford Bronco Sport, the numbers speak for themselves: Edmunds gives the edge to the Bronco Sport. Come see why for yourself at Power Ford in Albuquerque. Our team can walk you through trim options, financing, and off-road packages to match your lifestyle. 👉 Shop new Ford Bronco Sport models now FAQs Is the Chevy Equinox bigger than the Ford Bronco Sport? Yes. The Equinox has a roomier cabin and wider cargo bay, but the Bronco Sport offers more off-road versatility. Which SUV is more powerful? The Bronco Sport’s turbocharged engine feels quicker and more responsive than the Equinox’s naturally aspirated four-cylinder. Which SUV is better for off-roading? The Ford Bronco Sport, with multiple off-road trims and features like skid plates and recovery hooks. Which SUV has better technology? The Chevy Equinox includes dual 11-inch screens and Google integration, but the Bronco Sport prioritizes rugged utility.

At Power Ford, we know the auto industry is changing faster than ever, with new technologies, new competitors, and new expectations from drivers here in Albuquerque and across New Mexico. Through it all, one thing hasn’t changed: our commitment to showing up for our customers and community with grit, optimism, and trust. For over a century, Ford has built vehicles that do more than get you from point A to point B. They empower people to explore, to work harder, and to live with passion. At Power Ford, we’re proud to carry that legacy forward right here in the Southwest. more Ready Set Ford™ isn’t just a new campaign from Ford, it’s a promise we live every day at Power Ford. To us, it means being ready for whatever life brings our customers, whether that’s towing a trailer up into the Sandias, carpooling kids to soccer practice, or hitting the trails in a Bronco on the weekend. What Ready Set Ford Means at Power Ford Capability: From the legendary F-150 to the all-electric Mustang Mach-E, we’ll help you find a Ford built to handle your lifestyle and keep you moving. Passion: Driving should be fun. Whether you crave open-road freedom in a Mustang or off-road adventure in a Bronco, Ford builds vehicles that spark joy. Community: Power Ford isn’t just a dealership, we’re your neighbors. We’re proud to support local programs, events, and families here in Albuquerque. Trust: We earn it with every sale, every service visit, and every conversation. At Power Ford, you’ll always find transparency, integrity, and people who put your needs first. This campaign also marks a renewed focus on customer lifestyles. Ford is leaning into vehicles and services that match the way people really live, and at Power Ford, we’re here to help you find the perfect fit. Ready Set Ford is about more than cars, it’s about confidence. Confidence to chase your passions, to take the road less traveled, and to trust that your Ford is ready for anything. Second, we're making a fundamental shift from leading with our nameplates to leading with the customer lifestyles we serve. We've identified distinct lifestyles that Ford can credibly and uniquely support, and going forward, they will inform decisions throughout the company from product design to retail experience. Lastly, we are committing to showcasing our most exciting and distinctive products, services, and experiences to rebuild aspiration and excitement for Ford. Too often, we’ve let our volume offerings define the brand and kept our most capable and passionate products for enthusiasts “in the know.” Going forward, we’ll lean into our best, including incorporating our leadership in motorsports and Ford Pro in our advertising, highlighting how our most passionate and capable products serve our customers. At Power Ford, we believe people are more capable than they realize—all they need is a spark. Consider this your spark. Ready. Set. Ford.

The all-new 2026 Ford F-150 Lightning STX brings the rugged look and extended range drivers have been asking for, combining off-road style with electric power and everyday practicality. With an estimated 290 miles of range, 536 horsepower, and 775 lb.-ft. of torque, the Lightning STX is built to be both tough and electrifying. more A Customer-Driven Electric Truck Since its debut in 2022, the Ford F-150 Lightning has outsold every other electric truck in America. Ford listened closely to what owners loved and what they wanted more of. The answer? The 2026 F-150 Lightning STX, a new trim that replaces the outgoing XLT and adds the rugged capability customers were building themselves through aftermarket upgrades. The result is an F-150 Lightning designed for drivers who need toughness, range, and smart features straight from the factory floor. 2026 F-150 Lightning STX Performance Specs Dual-motor setup with extended range battery EPA-estimated 290 miles of range 536 horsepower / 775 lb.-ft. torque Standard electronic-locking rear differential All-terrain tires & off-road running boards (borrowed from the F-150 Tremor) Whether you’re tackling New Mexico trails or cruising down I-25, the Lightning STX gives you confidence, power, and the endurance to go the distance. Rugged Style, Inside and Out The 2026 Lightning STX isn’t just powerful, it’s bold. Key design updates include: New STX-specific grille with Grabber Blue accents Unique bedside and hood graphics Fresh wheel designs made for all-terrain performance Optional colors like Argon Blue, Marsh Gray, and Ruby Red Metallic Inside, drivers get cloth “STX” embroidered seats with Grabber Blue stitching, a heated steering wheel, and standard heated front seats. For those who need easy cleanup after muddy adventures, a black vinyl floor option is available. 2026 F-150 Lightning STX Pricing and Availability The 2026 Ford F-150 Lightning STX will arrive at dealerships, including here at Power Ford in Albuquerque, in early 2026. Starting MSRP is $63,345, the same price as the outgoing 2025 XLT. With its combination of range, capability, and rugged design, Ford expects the STX to be one of the top-selling trims in the Lightning lineup. Why Albuquerque Drivers Will Love It From weekend trips to the Sandia Mountains to hauling gear for your next desert adventure, the Lightning STX is designed for New Mexico drivers who want power, efficiency, and off-road capability, all in an electric truck. At Power Ford, we’re excited to help our community explore everything the new Lightning STX has to offer. FAQs About the 2026 F-150 Lightning STX When will the 2026 F-150 Lightning STX be available? Early 2026 at Power Ford and other Ford dealerships nationwide. What is the driving range of the Lightning STX? It targets an EPA-estimated 290 miles on a single charge. How much does the 2026 Lightning STX cost? It starts at $63,345 MSRP—the same as the 2025 XLT. What makes the STX different from the XLT? The STX replaces the XLT and adds rugged styling, off-road features, and an extended-range battery as standard. Does the STX qualify for EV tax credits? Eligibility may depend on federal and state incentives available in 2026. Our finance team at Power Ford can walk you through your options.