At Power Ford, we know the auto industry is changing faster than ever, with new technologies, new competitors, and new expectations from drivers here in Albuquerque and across New Mexico. Through it all, one thing hasn’t changed: our commitment to showing up for our customers and community with grit, optimism, and trust.
For over a century, Ford has built vehicles that do more than get you from point A to point B. They empower people to explore, to work harder, and to live with passion. At Power Ford, we’re proud to carry that legacy forward right here in the Southwest.
Ready Set Ford™ isn’t just a new campaign from Ford, it’s a promise we live every day at Power Ford. To us, it means being ready for whatever life brings our customers, whether that’s towing a trailer up into the Sandias, carpooling kids to soccer practice, or hitting the trails in a Bronco on the weekend.
What Ready Set Ford Means at Power Ford
- Capability: From the legendary F-150 to the all-electric Mustang Mach-E, we’ll help you find a Ford built to handle your lifestyle and keep you moving.
- Passion: Driving should be fun. Whether you crave open-road freedom in a Mustang or off-road adventure in a Bronco, Ford builds vehicles that spark joy.
- Community: Power Ford isn’t just a dealership, we’re your neighbors. We’re proud to support local programs, events, and families here in Albuquerque.
- Trust: We earn it with every sale, every service visit, and every conversation. At Power Ford, you’ll always find transparency, integrity, and people who put your needs first.
This campaign also marks a renewed focus on customer lifestyles. Ford is leaning into vehicles and services that match the way people really live, and at Power Ford, we’re here to help you find the perfect fit.
Ready Set Ford is about more than cars, it’s about confidence. Confidence to chase your passions, to take the road less traveled, and to trust that your Ford is ready for anything.
Second, we’re making a fundamental shift from leading with our nameplates to leading with the customer lifestyles we serve. We’ve identified distinct lifestyles that Ford can credibly and uniquely support, and going forward, they will inform decisions throughout the company from product design to retail experience.
Lastly, we are committing to showcasing our most exciting and distinctive products, services, and experiences to rebuild aspiration and excitement for Ford. Too often, we’ve let our volume offerings define the brand and kept our most capable and passionate products for enthusiasts “in the know.” Going forward, we’ll lean into our best, including incorporating our leadership in motorsports and Ford Pro in our advertising, highlighting how our most passionate and capable products serve our customers.
At Power Ford, we believe people are more capable than they realize—all they need is a spark. Consider this your spark.
Ready. Set. Ford.
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