In the heart of Baja California’s unforgiving desert, Ford Performance secured a monumental achievement with a double victory in the 2024 Baja 1000. The Bronco DR and Ranger Raptor, engineered to tackle the world’s toughest terrain, reaffirmed Ford’s reputation for resilience, innovation, and off-road supremacy.
Bronco DR: A Legacy of Desert Dominance
The Bronco DR, purpose-built for desert racing, extended its storied Baja heritage with another Heavy Metal Limited class victory. Designed to conquer extreme conditions, it continues to set the standard for off-road capability.
Racing with an all-star lineup—Brad Lovell, Roger Lovell, Jason Hutter, Paul Blangsted, Jason Scherer, and Jason Berger—the Bronco DR maintained an undefeated 2024 season, including wins at Vegas to Reno and now, the Baja 1000. Its proven FOX suspension system, advanced chassis design, and race-proven engineering ensure it dominates every challenge.
Ranger Raptor: Showroom Tough, Trail Ready
Equally impressive, the Ford Ranger Raptor demonstrated that performance excellence and real-world utility can coexist. Racing in the Stock Mid-Size class, the #773 Ranger Raptor tackled the grueling 864-mile course with the same technology found in its production model, including:
- Twin-turbo 3.0L EcoBoost engine
- Advanced FOX suspension
- Rugged chassis and drivetrain
Strategic modifications to meet SCORE’s strict regulations enhanced its performance, while its MoTeC data acquisition system collected critical race data to refine future models for everyday customers.
Data-Driven Innovation: The Key to Ford’s Success
Ford’s commitment to innovation extends beyond the race. By using data collected during the Baja 1000, the company analyzes every component to improve consumer-ready vehicles like the 2024 Bronco and 2024 Ranger Raptor.
“Each race provides invaluable insights,” said Brian Novak, North American Off-Road Program Manager. “These learnings help us improve our race vehicles and the trucks customers can drive off the lot.”
The Baja 1000: The Ultimate Off-Road Test
Known for its brutal conditions, the 2024 Baja 1000 offered no respite—thick silt beds, torrential rain, snow, and treacherous night-time terrain pushed competitors to their limits. Yet, the Bronco DR and Ranger Raptor emerged victorious, proving that Ford Performance vehicles are built for the toughest challenges on Earth.
Why Ford Continues to Lead in Off-Road Racing
Ford’s dominance in the Baja 1000 underscores the company’s commitment to innovation, durability, and customer-focused performance. These victories are not just for the race track—they’re a testament to the real-world capabilities of the Bronco and Ranger families.
Experience Ford’s Off-Road Power for Yourself
Ready to see what makes the Ford Bronco and Ranger Raptor unstoppable? Visit Power Ford in Albuquerque, NM, or schedule a test drive online. Whether you’re exploring rugged trails or conquering your daily commute, Ford vehicles deliver unmatched performance, resilience, and style.
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