Matt Sneed Leads Human to Human Marketing

A Full Room and a Clear Message

At the 2025 Digital Dealer Conference in Las Vegas, Matt Sneed, Director of Operations at Power Ford in Albuquerque, joined Dealers United and Andrew Rogers to present an energizing keynote titled Human to Human Marketing. The room was completely full, energy was high, and feedback from attendees was overwhelmingly positive. Dealers called the session “refreshing,” “actionable,” and “exactly what dealers needed to hear.”

Key Takeaways for Dealers

The presentation focused on aligning online and in-store experiences. The message was clear: technology should amplify human connection, not replace it.

  1. Review Your Ad Copy
    Every ad should feel like a genuine conversation with a customer. Replace impersonal calls to action with messages that sound human and helpful.
  2. Adopt the Hero vs Guide Shift
    Matt explained that customers should be the hero, while the dealership acts as their guide. When your messaging reflects that balance, trust and engagement increase.
  3. Audit Your Signage and In-Store Experience
    Many dealerships present warmth online but fail to reflect it in person. Signage, language, and tone inside the store must match the friendliness of your digital presence.

Audience Feedback and Impact

Following the keynote, dealers said they were ready to take immediate action. Several committed to revising ad copy before returning home. Others planned to audit their in-store messaging to ensure it matched the tone of their online experience. The room remained engaged throughout, and many attendees personally thanked Matt Sneed for re-centering automotive marketing on people, not platforms.

Why It Matters

This session reinforced Power Ford’s position as an industry leader that practices what it teaches. The dealership continues to outperform by focusing on authentic, people-first marketing that builds loyalty and trust. For Dealers United, it highlighted their commitment to helping forward-thinking dealerships modernize their marketing while maintaining a genuine human touch. The presentation demonstrated that Human to Human Marketing is not a slogan but a sustainable, measurable business philosophy.


Matt Sneed presenting Human to Human Marketing at Digital Dealer Las Vegas 2025

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Taxes, license, registration fees, and $499 doc fee are additional. New Ford vehicles come equipped with Dealer-installed options listed on the dealer vehicle addendum for a cost of $2,499, which is not included in the Power Price; those options are Premium Window Film for $597, one-year Exterior Protection for $699, one-year Nitrogen Tire Protection for $599, and one-year Theft Deterrent System for $604. Financing is subject to lender approval. See dealer for more details ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request.